Posts Tagged ‘programmatic’


Advanced Advertising Conference Shows that Advanced Advertising and Programmatic are Two Sides of the Same Coin

The Advanced Advertising Conference demonstrates the continually improving technology that serve the rights ads to the right consumers at the right time.


Political Ads Will Target Cord Cutters

Political ads usually mean TV advertising, but more Americans are now watching video on non-TV devices.


NBCU Moves Programmatic Buying A Step Forward

With the recent announcement by NBCUniversal that it will allow software-based purchasing of its ad inventory, programmatic buying garners recognition…


Local Online Advertising Conference: 2016 Highlights

The 2016 Local Online Advertising Conference highlighted the importance of digital expansion and local emphasis.


Could Programmatic Buying Unify the Ad Market?

Surveys show programmatic buying is top-of-mind for advertisers and publishers, and that could open the door for uniting digital and TV ad markets.