Posts Tagged ‘ROI’


Sell Side Performance and How Programmatic Can Clarify Your ROI

It’s up to the sell side of advertising to prove ROI on ads. Programmatic TV can help local station groups make their case to demanding clients.


Facebook Live on TV: What It Means for Broadcasters

Advertisements for Facebook Live on TV suggest that even a social media giant can find value in television.


TV Holiday Ads Create the Most Value and Jolly Advertisers

Holiday ads on television give marketers the reach they need to drive sales and get brand lift during the peak of consumer spending.


Local TV Advertising Provides More Bang for Brands and Bucks for Stations

Broadcast stations brought in $20.8 billion of revenue from local TV advertising in 2016, according to a new report by BIA/Kelsey.


Local TV Stations Look Outside the Box for Measurement Tools

Local TV stations are not immune to competition from increased content choice. Accurate measurement is critical for drawing continued advertising presence.