Posts Tagged ‘second screen’


Advertising Apps on TV Leads to Significant Increases in Downloads

A new study shows advertising apps on TV leads to greater installation rates and more mobile purchases.


Second Screen Research Reveals Mobile and TV in Tandem are a Powerful Advertising Combination

Advertisers wishing to better understand second screen behavior in a world of fluid cross platform content consumption are going beyond the usual metrics.


Enhanced Viewer Experience: How Broadcasters Can Accommodate Multitaskers

Viewers are lukewarm about the second-screen and enhanced viewer experience now available. However, there is a significant opportunity in this area.


What Does the Second Screen Mean for Media Planners?

The second screen is the supplement to a primary experience—and proof that our screens have become an essential part of our daily lives.