Posts Tagged ‘snapchat’


TV Will Boost Your Social ROI

Research is showing television ads can drive social engagement (and social ROI), but marketers have to know how to effectively incorporate the two.


Travel Advertising Thrives Across Platforms

Even as some Americans struggle to take their earned vacation time, travel advertising is alive and well across every medium imaginable, including TV.


Traditional Media Formats Make a Comeback in the Mobile Age

Traditional media formats are getting a second look as first Facebook and now Snapchat explore media models based on flat licensing fees.


Snapchat Advertising Opens Up to Programmatic

Snapchat advertising added a new element for advertisers this fall, opening its Ads API platform to programmatic bidding. The social media platform’s…


Snapchat Distances Itself From Local Storytelling

Snapchat has canceled Local Stories. Will local social networking find its niche?