Posts Tagged ‘social media’

 

Candidates’ TV Ad Spending: What 2020 Candidates Can Learn From 2016

Federal candidates’ TV ad spending for the 2020 election could be anywhere from $6 billion to $10 billion. Here’s what 2020 candidates can learn from 2016.

 

The In-The-Moment Marketing Potential of Live Sports—and How Brands Can Take Advantage

With an in-the-moment marketing approach, beginning with a team capable of responding to opportunities on the fly, brands can win big during live sports.

 

Co-Viewing Metrics Are Here, and Targeted Advertising Will Never Be the Same

What’s the best way for TV advertisers to connect with co-viewing audiences? We have two big pieces of advice.

 

When Agencies Predict the Ad Market: MediaPost’s Outfront Forum

At the recent Outfront Forum, agencies predicted where the advertising market is headed—now and in five years.

 

Fake News on Social Media Prompting Advertisers to Reconsider

Online, on the radio, on your TV—stories of fake news on social media abound. Now, advertisers are beginning to question their online ad spend.

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