Posts Tagged ‘Spotify’

 

Local Broadcast News Meets the Rebirth of Linear

The 24-hour news cycle has put much pressure on local broadcast news stations to find ways to remain relevant. First it was 24-hour news channels, which fortunately had little in the way of local coverage, but the rise of digital media and social media, which often can be local, has put the squeeze on local […]

 

Spotify Advertising Illustrates the Expansion of Programmatic

Spotify advertising now offers audio ads with improved targeting and programmatic buying. We analyze what this means for media owners and advertisers.

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