Posts Tagged ‘streaming’

 

Too Many Devices: What Device Trends Mean for Advertisers

Too many devices, too little time. Here’s what advertisers should know about reaching viewers across devices.

 

Bundling Cable and Internet: Is the Traditional Bundle Poised for a Comeback?

Streaming may cost viewers the same as bundling cable and internet. Here’s why viewers may end up choosing the latter.

 

Netflix Viewing Figures Tell Multiple Stories

Netflix viewing figures are a win for the company, but cable TV still has advantages over steaming platforms. Here’s why.

 

TV Production Spending: The Major Studios Win . . . for Now

Netflix’s TV production spending still lags behind the major networks.

 

“Pause Advertising” and Its Implications

Pause advertising, ads that play when a viewer pauses content, is being tested by AT&T and Hulu. What does this mean for advertisers?

arrow_upward