Posts Tagged ‘super bowl’

 

Growing Quality of TV Commercials Aims to Capture Viewers

The quality of TV commercials is increasing in an effort to engage highly segmented viewers.

 

Local TV Ad Spend to Win Gold From the Olympics—and the Elections

BIA/Kelsey predicts the local TV ad spend will amount to $20.8 billion in revenue in 2018—aided by the elections, the Olympics, and the Super Bowl.

 

Are Super Bowl Ads Worth It?

The Super Bowl is often heralded as the mecca of television ad placement. But as the price tag rises, are Super Bowl ads worth it?

 

Live Commercials Work—Sometimes

Live commercials have been a growing trend for advertisers and networks. Snickers’ live Super Bowl spot is one example—but did it work?

 

Valentine’s Day Advertising’s Yearly Date With TV

Brands from every industry can use Valentine’s Day advertising on TV to reach everyone from confirmed bachelors to the happily married.

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