Posts Tagged ‘super bowl’

 

The Big Game Ads That Score Local Touchdowns

Ads during the big game are as eagerly anticipated as is the game itself. Which ads worked best in 2016, and what strategies should work best this year?

 

Long-Form Advertising Attempts to Thwart Ad Skippers

Long-form advertising is making a comeback in 2016’s fractured media environment.

 

Live TV: Prime Opportunity for Advertisers

GE spends most of its TV budget on live programming. Find out why live TV delivers ad effectiveness and how programmatic could improve it.

 

Deathwish Coffee’s Thirty-Second Spot: Short Ads Still Pack Punch

The power of good television advertising and the importance of an integrated approach proves the thirty-second spot is far from dead.

 

Broadcast TV or Cable: Who Gets a Touchdown on Viewers?

This year’s numbers show broadcast TV is still the big winner against cable TV during football season.

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