Posts Tagged ‘target audience’


Programmatic Branding Moves Advertisers Away From Just Direct Response

Programmatic branding is catching on as marketers begin thinking of programmatic as more than a direct-response vehicle.


Branded Content Advertising Engages Ad Skippers

Branded content advertising is also known as pull advertising, but not everyone can pull it off.


Transacting on the New TV Research

TV data has always been used as a guideline to inform ad buying decisions. New TV research is now actionable programmatically.


Targeted Technology Helps Political Ads Take Aim at Voters

The more targeted the political ads the better, particularly in a contentious field of candidates.


Addressable Advertising: A Potential Tool for Driving Programmatic to the Household

It’s important to understand that addressable advertising and programmatic buying, while different, can be linked for optimum audience targeting.