Posts Tagged ‘targeted advertising’


The Rise of Local Programmatic TV

Local programmatic TV can bring the benefits of data-driven buying and automation to local stations, which offer geographic targeting opportunities.


What GOP Ads Can Teach the TV Industry

This year the RNC is spending an unprecedented amount on digital GOP ads.


Marketing to Millennials: Why You Must Be More Specific

Marketing to millennials is at the top of brands’ to-do lists. Targeted and specific marketing works best with this generation.


What Is Programmatic Buying Doing for Your Bottom Line?

What is programmatic buying doing for agencies’ and broadcasters’ bottom lines? Increased efficiency, data-driven targeting, and greater inventory value.