Posts Tagged ‘television’

 

Television Ad Impressions and Other Stats From the 2018-2019 Season

Stats on television ad impressions and more for the 2018-2019 TV season are in. Here are the key takeaways for advertisers.

 

Don’t Overlook Antenna TV Viewers

Antenna TV viewers grow in importance for local stations. Four trends drive increases in over-the-air viewing that station reps should capitalize on.

 

Series Ending Effects: After the Big Bang (Theory)

CBS may soon be all too familiar with series ending effects like dropping network ratings and declining advertising dollars. What’s next for the network?

 

Digital Advertising Platforms vs. Traditional Channels: Know When and How to Choose

The modern marketer needs to understand which digital advertising platforms and traditional channels are right for their goals.

 

TV Remains Top of the Consumer Influence Funnel

The media-consuming public, which let’s face it – is basically all of us – is bombarded by advertising across channels in a variety of formats multiple times a day. We see ads on our mobile devices, laptops, televisions, connected tv’s, billboards as we drive down the highway and scrolling through our social media feeds. But […]

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