Posts Tagged ‘TV ad buyers’

 

TV Ad Buyers and Sellers Applaud Videa’s Open-Source APIs Initiative

A few weeks ago I wrote about Videa’s partnership with Sinclair Broadcast Group and Imagine Communications, who together are accelerating the automation of TV Advertising for the entire industry. Their proof of concept is designed to demonstrate open-source APIs for the TV Interface Practices Initiative (TIP). But I didn’t have an opportunity to gauge the […]

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