Posts Tagged ‘TV advertising’

 

The Creepier Side of Facial Recognition Technology

Halloween may be upon us, but scary monsters aside, there are plenty of other ways big tech and big data should have you a little freaked out. In the 2002 sci-fi movie “Minority Report” everyday citizens voluntarily submit to creepy, crawling robots who administer retina scans, as they walk through city streets, prepare dinner at […]

 

The Big Picture: Considering the Future of TV Advertising at 4A’s StratFest

The Big Picture: Considering the Future of TV Advertising at 4A’s StratFest Traditional, ad-supported media are aggressively reimagining and adapting their businesses to better serve consumers and advertisers alike, on a local, national and global scale. No media player, no matter how established or how dominant, is immune from change in this brave new consumer-centered […]

 

How Quickly Can We Create a Television Spot?

Some time ago, sitting in an agency presentation, I expressed my frustration with an agency’s creative director droning on and on about his “vision” for my product. “Excuse me for interrupting,” I said. “But would you PLEASE get out of your own head and get into MY head!” And that’s how it worked back then, […]

 

The New TV – A Marketer’s Heaven. Have Marketers Been Misled by the Digital Advertising Industry?

At this year’s NAB Show in Vegas, Bob Hoffman, the author of four Amazon #1 selling books about advertising, gave a talk lamenting the changes in the advertising business. He started the presentation by asking what the results of the digital advertising have been. He stated, “The results have been tens of billions of dollars […]

 

Transforming TV Advertising Buying – Educating the Brand

There is a never-ending stream of information on cord cutting, subscriber loss, audience loss by media providers and consumer viewing behaviors rapidly changing. What is often missed is where the brand managers who own the media dollars are in their transition to understanding this change. I sympathize as it’s all a bit confusing, especially if […]

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