Posts Tagged ‘tv measurement’

 

TV Can’t Operate In A Silo

If there was a single comment that seemed to crystallize one of the key themes coming out of the Future of TV Show in NYC, it was something that Nick Sallon, Head of U.S. News Partnerships at Twitter said, about how TV can no longer afford to operate in a silo and pretend that viewers […]

 

The New Paradigm for TV Advertising: Outcomes, Not Reach

I recently attended the Cynopsis That Big TV Conference and two common things were discussed: data-driven TV advertising and TV advertising driving outcomes. But wait a minute, hasn’t the TV ad business always measured outcomes? Well, yes, but things are changing. The traditional broadcast TV buy was on a reach/frequency model accompanied by a measurement […]

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