Posts Tagged ‘TV’


Reaching Hispanic Voters Across Channels

It’s important for broadcasters and local station groups to inform and encourage Hispanic voters to vote this presidential election.


Live TV: Prime Opportunity for Advertisers

GE spends most of its TV budget on live programming. Find out why live TV delivers ad effectiveness and how programmatic could improve it.


NBCU Moves Programmatic Buying A Step Forward

With the recent announcement by NBCUniversal that it will allow software-based purchasing of its ad inventory, programmatic buying garners recognition…


Second Screen Research Reveals Mobile and TV in Tandem are a Powerful Advertising Combination

Advertisers wishing to better understand second screen behavior in a world of fluid cross platform content consumption are going beyond the usual metrics.