Posts Tagged ‘Twitter’


TV Will Boost Your Social ROI

Research is showing television ads can drive social engagement (and social ROI), but marketers have to know how to effectively incorporate the two.


Awards Season Is Here: Is House Advertising Ready?

What strategies can advertisers use to take the most advantage of audiences offered by the awards season?


Is Twitter’s Thursday Night Football Suffering From Their Own Deflategate?

Like the NFL, Twitter’s Thursday Night Football deal looked pretty solid coming into the season. But so far, audience numbers have been less than stellar.


Earned Media Is Cutting Into Political Ad Spend

Based on real-time insights, ad spend and marketing investments have changed during this year’s election season—proving earned media is priceless.


The Latest Twitter News? News.

Twitter’s pivot towards becoming a Twitter news outlet is hardly news, but what does its rebranding mean for the company’s growth?