What is a sell-side platform?

Videa’s sell-side platform was built for local TV stations and their station groups.

Videa’s marketplace provides full-schedule, forward reserve broadcast TV station inventory that can be ordered weeks or quarters in advance.  Our sell-side solution:

  • Automates the buying process – We automate the buying process, not the deal. The station makes its full inventory available for purchase through Videa. We normalize the traffic, optimize pricing for that inventory and then facilitate the purchase.
  • Simplifies the sales process – Videa can work with any traffic system or demand-side buying platform to keep each station aligned with its unique sales strategy. Plus, stations can reduce their manual research processes with built-in, data-driven ratings research from Nielsen and Rentrak.
  • Minimizes your time to market – Sell weeks or quarters in advance, near real-time. Buyers provide specs and Videa returns the right inventory to buyers in seconds.  Plus, we reduce and steward under-delivered weight and makegoods for you.
  • Maximizes your value – Videa enables buyers to easily access local inventory increases demand and generates more revenue for the station. Stations sell more local spot TV inventory at scale with approved, station controlled pricing.

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