How is Videa different from the competition?

Videa works across existing sales channels with full order visibility and includes the entire inventory, not just the leftovers, with the ability to schedule up to a year in advance.

Our commitment to TV is to thoughtfully automate cumbersome sales processes, build technology that supports the people within the industry and maximizes the value of television. We offer:

  • Full schedule, forward reserve, local inventory. Videa provides full schedule, broadcast TV station inventory that can be ordered weeks or quarters in advance, and avails are delivered to the buyer in seconds. We do not facilitate real-time bidding for less desirable remnant inventory, nor are we retrofitting digital models to TV.
  • Order transparency and station controlled pricing. Backed by Cox, Videa is a private marketplace that offers order stewardship services, data-driven yield management with station controlled pricing and purchasing transparency for both sellers and buyers.
  • Unmatched scalability. Videa can work with any traffic system or demand side buying platform in alignment with each TV station’s unique sales strategy. Easier local inventory access for buyers will increase demand and equal more revenue for the station.

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