What’s being automated / what’s “programmatic”?

Videa has automated the parts of the sales process that are cumbersome – e.g. avails, makegoods and posting. Our technology works the way sellers and buyers transact today, except we’ve built it to also support a more automated sales process. Our end-to-end campaign management system also happens to support more effective negotiation.

We’re not just robots replacing people; Videa’s order stewardship offers human touch points that support:

  • Buyer order / station order comparisons
  • Ensuring spots run as ordered
  • Makegood searches through station inventory and buyer and seller guidelines
  • Ratings delivery tracking

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